Approach:

The goal of this project was to redesign the brochure for Immaculate High- schools annual Alumni golf outing. The goal of this project was to utilize their logos and assets to create a clean golf centered design that was easy to understand.

Process:

After receiving the mustang logo asset, I retraced and created an outline for the logo so that it would stand out in a design almost entirely covered in the school’s navy blue. I wanted to create an elegant frame for the mustang to stick with the clean cut aesthetics typically seen in golfing media. A chal- lenge I ran into when designing this brochure was the organization of the sponsor tiers and options. With so many varying packages, tiers, and extras I decided to emphasize the sponsor tiers by giving each one a container on the inner page. That left me with room to put the sponsor options and extras on the outside page. I also struggled with what to put on my inner spread. After researching different golf brochures I came up with the idea to insert a registration form; one that could be written on then tore off and submitted to the event organizers to collect.

Results:

The final look comes together to honor the traditional golf aesthetic while also being presentable and intuitive for the event organizers and golfers.